How to Kill a Brand in 5 Easy Steps
Global brands are typically bigger than the sum of their parts, until you experience a bad brand experience at a local level. I recently spent a week at a hotel in small-town Pennsylvania. The hotel...
View ArticleAnnoying Promotions That Make Customers Jump Through Hoops
What’s the point of developing a promotion that has barriers to participation? Why would anyone jump through hoops to benefit from any company’s promotion? I know that I wouldn’t. Time is a true...
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